Agentic AI-driven customer care is reshaping branding by delivering personalized, empathetic, and efficient interactions to meet evolving consumer expectations. [og_img] 2024-12-09 20:28:32
Marketing experts are skeptical about any benefit for brands from Omnicom’s plan to buy Interpublic Group of Cos. [og_img] 2024-12-10 00:40:55
The pullback in 2024 comes as the broader EV market faces a number of challenges. [og_img] 2024-12-12 20:08:46
Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Register now Currently, you are using a shared account. To use individual functions (e.g.,…
Ad for Still G.I.N. brand summons old-school cool from modern technology. [og_img] 2024-12-10 18:59:51
In a historic move set to reshape not just the global media landscape but also India’s, Omnicom Group and The Interpublic Group (IPG) announced their merger on December 9, creating a global advertising and marketing powerhouse. The implications of this…
Steve Brown, who spoke at NBJ Summit 2024, talked to NBJ about how the supplement industry should be preparing for AI’s increasingly impactful role. [og_img] 2024-12-12 18:43:23
Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running campaigns through its self-service platform, per details shared exclusively with Marketing Dive. The streaming platform will cover the creative fees…
Image: Bytes Future, Head Office, Riyadh – Kingdom of Saudi Arabia Bytes Future is a digital marketing and advertising agency [] since 2008 based in Saudi Arabia and operating in UAE & Bahrain that is shifting the digital world…
In a historic move set to reshape not just the global media landscape but also India’s, Omnicom Group and The Interpublic Group (IPG) announced their merger on December 9, creating a global advertising and marketing powerhouse. The implications of this…